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Strategies to maximise retention in B2B Saas
In today’s tumultuous economic environment, B2B SaaS companies are increasingly recognizing the imperative to prioritize customer retention. Given the escalating Customer Acquisition Costs (CAC) and the challenges of maintaining high Net Revenue Retention (NRR), focusing on retention strategies is not merely beneficial but essential for sustainable growth. This excerpt from our comprehensive blog post explores…
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Applying AI & ML to your B2B Saas Marketing
In today’s rapidly evolving B2B SaaS landscape, Artificial Intelligence (AI) and Machine Learning (ML) technologies […]
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I’ll Show You Mine, If You Show Me Your Attribution Model
Or Why Having The Right Attribution Model Can Be Critical For The Effectiveness Of Your […]
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