Fractional CMO
Senior marketing leadership for businesses that are not ready to hire a full-time CMO.
Building Growth for SMEs
We help Australian SMEs and startups plan, run, and improve their marketing—with senior leadership and one team accountable for the work.
- Senior marketing leadership without a full-time hire
- Strategy and execution from one accountable team
- Practical AI focused on better decisions and lower costs
We grew one B2B SaaS client's ARR from $3.5M to $9.2M.
Behind growth at
- ezyCollect
- Cohen Handler
- CareerMatch
- SpeakEng
- Autogenie
$9.2M
ARR reached, from a $3.5M base
148%
Increase in sales-qualified leads
4x
Increase in lead volume
21
Years of marketing experience
Marketing support built around your needs
Choose senior leadership, a complete marketing team, or focused support for a specific growth channel.
Done-for-you marketing
Strategy, campaigns, content, lifecycle marketing, and reporting run by one accountable team.
AI and machine learning
Practical AI and predictive models that help your team make better marketing and customer decisions.
Done-for-you Meta ads
Meta strategy, creative, media buying, landing pages, and tracking managed from end to end.
Done-for-you SEO
Technical SEO, useful content, landing pages, and authority building tied to qualified demand.
Retention and revenue ops
Lifecycle automation, churn reduction, account growth, CRM, and cleaner revenue reporting.
How we work
Clear priorities, disciplined execution, and honest reporting keep the work focused on commercial results.
- 01Clarity first
- We agree on the customer, the commercial goal, and how progress will be measured before the work begins.
- 02Systems over heroics
- We build repeatable marketing processes instead of relying on isolated campaigns or last-minute effort.
- 03Honesty in reporting
- We show what worked, what did not, and what we will change next—in language the team and board can both understand.
“One of the most knowledgeable marketing experts in the country. He excels in three areas: digital knowledge, methodical implementation and measurement, and the ability to turn all of that into marketing machines that actually work.”
“Shiju led the marketing efforts during our time together at ezyCollect and helped us achieve hypergrowth during his 3 years. He is not only a marketing genius but someone with integrity, a growth mindset, and commitment to excellence.”
“I've seen him grow the revenue for Cohen Handler Digital from a few hundred k pa to millions p.a. He's creative, collaborative, and a problem solver who's always looking at how to make things better and deliver better results.”
“Shiju has remarkable clarity of thought and is a great guy to have in any team. His biggest strength is his ability to come up with creative solutions to both conceptual and practical problems, especially in pressure situations.”
Talk through your growth priorities
In 30 minutes, we can understand the problem, explain where we may help, and tell you honestly if we are not the right fit.