Fractional CMO
Senior marketing leadership, sized to your stage. Strategy, execution, and coaching for the team you already have.
Growth that shows up in the numbers.
We help Australian SMEs and startups turn ambitious plans into predictable revenue — senior marketing leadership, disciplined execution, and the judgement that comes from hundreds of campaigns.
- Senior CMO leadership that owns the growth number
- A full marketing engine, built and run by one accountable team
- Applied AI that sharpens targeting and spend
We grew one B2B SaaS client's ARR from $3.5M to $9.2M.
Behind growth at
- ezyCollect
- Cohen Handler
- Smartfleet
- Unlockd
- Engenesis
- Yatra
$9.2M
ARR reached, from a $3.5M base
247%
SQL growth in a ninety-day window
24x
Return on ad spend, strongest quarter
21
Years building growth engines
Ways to work with us.
Whether you need a senior operator at the table, a full acquisition engine, or the intelligence to modernise a traditional business, the engagement is built around the outcome you are chasing.
Done-for-you marketing
A complete acquisition, growth, and retention engine, run by one accountable team rather than a patchwork of agencies.
AI and machine learning
Practical intelligence for the businesses that keep the country moving, delivered in forms your team can actually put to work.
Done-for-you Meta ads
Strategy, creative, media buying, funnel and landing-page build, and optimisation to fully tracked ROI — the whole Meta account, run by one team.
Done-for-you SEO
Technical foundations, intent-led content, scaled landing pages, and authority building — a search engine for demand, tracked through to revenue.
Retention and revenue ops
Lifecycle automation, churn prevention, upsell and cross-sell, and the RevOps engine underneath — your cheapest growth channel, run properly.
Three principles shape every engagement.
We stay away from marketing theatre and vanity metrics, choosing instead to understand customers in depth, design campaigns with precision, and refine every stage of the revenue journey until the numbers move.
- Clarity first
- Before a single dollar is deployed, we define the commercial outcome, the customer, and the measurements that will tell us the work is on course.
- Systems over heroics
- We design marketing as a system of compounding advantages rather than a rotation of isolated campaigns, so every quarter reinforces the last.
- Honesty in reporting
- We report on what moved revenue, what did not, and what we are changing next. The dashboards tell the same story to the boardroom that they tell to the team.
“One of the most knowledgeable marketing experts in the country. He excels in three areas: digital knowledge, methodical implementation and measurement, and the ability to turn all of that into marketing machines that actually work.”
“Shiju led the marketing efforts during our time together at ezyCollect and helped us achieve hypergrowth during his 3 years. He is not only a marketing genius but someone with integrity, a growth mindset, and commitment to excellence.”
“I've seen him grow the revenue for Cohen Handler Digital from a few hundred k pa to millions p.a. He's creative, collaborative, and a problem solver who's always looking at how to make things better and deliver better results.”
“Shiju has remarkable clarity of thought and is a great guy to have in any team. His biggest strength is his ability to come up with creative solutions to both conceptual and practical problems, especially in pressure situations.”
A thirty-minute conversation, worth your time.
Enough to work out whether we can help your business reach its full potential. If the fit is not right, we will say so and point you toward someone who is.