The people behind the numbers.
A small, senior team of operators who have carried the growth number themselves, at companies that had a lot riding on it.
Shiju Thomas
Shiju has built a marketing function from scratch three times, driving revenue growth and profitability. As the first marketing hire at ezyCollect, a B2B payments SaaS, he helped grow ARR from $3.5M to $9.2M. He built Cohen Handler's marketing function in 2015, and helped establish the buyer's agents category in Australia with mass media campaigns. Revenue went from $3M to $12M on his watch. At canibuild, his team lifted SQLs 247% in 90 days and cut cost per acquisition from about $120 to $30.
Before that came the early teams at eBay India, Nielsen BASES and Expedia Affiliate Network, where he ran a $50M partner portfolio across ANZ and South Asia. He holds an MBA from IIM Bangalore. He is still hands on with media and optimisation. Shiju works from our Sydney office; see how a fractional CMO engagement in Sydney runs.
Partners and leads, on your account.
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