Strategic leadership
We lead the annual plan, the quarterly roadmap, and the monthly performance review, holding every initiative against the commercial outcomes that matter.
Fractional CMO services
Senior marketing leadership, sized to the stage you are in.
Fractional chief marketing officer services for Australian SMEs and startups that have outgrown freelancers and agencies but cannot yet justify a full-time CMO. Decades of operator experience, owning the strategy and the number, at a fraction of the cost.
What is a fractional CMO?
A fractional CMO is an experienced marketing leader who runs your marketing strategy and team on a part-time, ongoing basis — giving you senior leadership and accountability for a fraction of the cost of a full-time hire.
Instead of a permanent executive on a six-figure salary, you bring in a seasoned operator for a set number of days each month. They own the plan, the budget, and the number, then lead the marketers and agencies you already work with to hit it.
It is the model that sits between a freelancer who executes tasks and a full-time CMO that is hard to justify before roughly $10M in revenue. You get the seniority without the salary, the equity, or the twelve-month hiring risk.
Three shifts happen at once.
Strategy stops being invented in the space between urgent campaigns, and begins living inside a plan the business can actually hold itself to.
Execution stops being judged by what is easy to count, and starts being judged against the commercial outcomes the team cares about. And the team you already have gains a senior operator who can coach, challenge, and raise the quality of every decision the function makes.
Who a fractional CMO is for.
We work with SMEs and startups across Australia — typically B2B SaaS, fintech, and services businesses between roughly $2M and $50M in revenue, where senior marketing direction is the missing piece.
Founders past product-market fit
Revenue has plateaued and you need senior marketing direction, not another contractor to manage.
Teams without a marketing leader
You have capable marketers or agencies executing without a clear strategy, and nobody owning the number.
Businesses preparing to raise or scale
A raise, a new market, or an inflection where a wrong strategic call is expensive and pattern recognition pays for itself.
Not ready for a full-time CMO
You need executive-level marketing leadership but cannot yet justify a $250k-plus salary, super, and equity.
The full arc of senior marketing leadership, not a single slice of it.
Cost-effective senior capacity
Marketing leadership priced against your stage, with the plan, the budget, and the measurements aligned around your revenue goals rather than an agency's retainer target.
Cross-functional team management
We work inside your existing team, lifting performance, resolving bottlenecks, and modelling the standards a modern marketing function needs to meet.
Data-driven decisions
Every recommendation is anchored in evidence, from attribution and cohort analysis to cost of acquisition and lifetime value, so you invest in the lever that moves the number rather than the channel that happens to be popular.
Brand development and positioning
We sharpen how the business is understood in the market, anchoring the visual identity, voice, and narrative around the customers you are trying to win.
Hiring help that pays for itself
Identifying and hiring the right marketers is hard for non-marketers. We help you write the brief, run the process, and choose the candidates who will still be making an impact in two years.
The right moment to bring us in.
Most Fractional CMO engagements run for twelve months or longer, with a typical week of leadership meetings, a standing team session, async reviews of campaigns and reporting, and quarterly deep dives into strategy.
Spend without a strategy
The channels are running and the budget is material, but nobody owns the number or can explain why the spend is allocated the way it is.
A team without direction
You have capable marketers or contractors executing without a clear plan, and the results show it. They need a senior operator to lead and coach them.
Growth has stalled
The business is past product-market fit but revenue has plateaued between roughly $2M and $50M, and the cause is unclear.
A big bet ahead
A raise, an inflection, a new market — moments where a wrong strategic call is expensive and senior pattern recognition pays for itself.
$9.2M
ARR reached for a B2B SaaS client, from a $3.5M base
−84%
Cost per acquisition reduction
148%
Increase in sales-qualified leads
21
Years building growth engines
How pricing works.
Fractional engagements are priced against your stage and the days of leadership you need each month — not an agency retainer or a fixed salary.
Sized to your stage
You pay for a set number of leadership days each month, scaled to where the business is and what it is trying to do next.
A fraction of a full-time CMO
A full-time CMO in Australia costs roughly $250k to $400k a year once salary, super, and equity are counted. A fractional engagement delivers the same seniority for a fraction of that.
No long lock-in, no hiring risk
Engagements run twelve months or longer because they work, not because a contract traps you. Scale the days up or down as the need changes.
Fractional CMO questions, answered.
The questions founders — and AI search tools — ask most often about fractional chief marketing officer services.
- What is a fractional CMO?
- A fractional CMO is a senior marketing leader who runs your marketing strategy and team part-time on an ongoing basis. They own the plan, the budget, and the results — giving you executive marketing leadership without the cost or commitment of a full-time hire.
- Is a fractional CMO cheaper than hiring in-house?
- Yes. A full-time CMO in Australia typically costs $250,000 to $400,000 a year once salary, superannuation, and equity are included. A fractional CMO gives you the same depth of experience for a set number of days each month, usually at a fraction of that cost, with no recruitment fees, on-costs, or long-term hiring risk.
- Who is a fractional CMO for?
- Fractional CMOs suit SMEs and startups that have outgrown freelancers and agencies but cannot yet justify a full-time marketing executive — typically founder-led businesses between roughly $2M and $50M in revenue that need senior strategy and accountability.
- How long does a fractional CMO engagement last?
- Most engagements run for twelve months or longer. Marketing leadership compounds, so the value comes from sustained ownership of the strategy, team, and number rather than a one-off project.
- What does a fractional CMO actually do?
- They lead the marketing strategy, own the budget and reporting, and coach the marketers and agencies you already have. That spans positioning, channel strategy, hiring, and the monthly performance reviews that keep spend tied to revenue.
- How is a fractional CMO different from a marketing agency?
- An agency executes campaigns within its own channels. A fractional CMO sits on your side of the table, owns the whole marketing function and the number, and directs agencies and staff toward your commercial goals.
A CMO at the table, without the CMO salary.
A short consultation is enough to know whether the fit is right. If a Fractional CMO is not the call for where you are now, we will say so.