Lifecycle & email automation
We design and build the automated journeys — onboarding, nurture, expansion, and win-back — that deliver value early and make retention the cheapest channel you own.
Done-for-you retention & RevOps
Turn the customers you already have into your cheapest growth channel.
Lifecycle and email automation, churn prevention, upsell and cross-sell, and the revenue operations underneath them — built and run so retention compounds and the pipeline stays clean.
We don't do decks. We build the flows and operate the revenue engine.
Acquisition gets the attention, but retention and revenue operations decide whether growth compounds or leaks. We build the lifecycle programs that keep customers, expand accounts, and bring lapsed ones back — and the RevOps plumbing that makes the whole pipeline trustworthy.
We have run this end to end before: a personalised retention campaign that lifted upsell and cross-sell 349% and cut churn 24%. That is the Z10 DNA — we deliver the systems and the results, not a recommendation to go build them yourself.
Retention and revenue operations, run as one system.
Segmentation & onboarding
We segment the base by behaviour and value, then build onboarding that gets customers to their first win fast, where long-term retention is actually decided.
Churn prevention & win-back
We build the signals and interventions that catch at-risk accounts before they leave, and the campaigns that bring lapsed customers back.
Upsell & cross-sell programs
We design expansion programs and value-proof moments — the kind that turn account reviews into upsell conversations — so revenue per customer climbs.
Revenue operations & CRM
We architect the CRM, pipeline stages, automation, and handoffs so sales, marketing, and CS work off one clean source of truth instead of three.
Reporting & forecasting
We build the retention, expansion, and pipeline reporting leadership can forecast against, so revenue stops being a quarterly surprise.
How the retention engine comes together.
We treat retention and RevOps as one compounding system, not a stack of disconnected tools, so net revenue holds and grows.
- 01
Audit data & lifecycle
We audit the CRM, the data, and the existing journeys, and map where customers are churning, stalling, or being left on the table.
- 02
Build segments & flows
We clean and segment the base, then build the automated lifecycle flows and the RevOps structure underneath them.
- 03
Launch retention programs
We launch onboarding, expansion, churn-prevention, and win-back programs, instrumented so every touch is measured.
- 04
Forecast & compound
We report retention, expansion, and pipeline health, then forecast against it and compound the programs that move net revenue.
349%
Lift in upsell and cross-sell from one retention campaign
-24%
Churn reduction over the engagement
$9.2M
ARR reached, from a $3.5M base
21
Years building growth engines
Keep more of what acquisition wins.
Tell us where customers are leaking and where the pipeline gets murky. We will be straight about the fix — then build and run the system that holds the revenue.